Think! Chocolate Fudge High Protein Bar, Chocolate Fudge: Nutrition Facts & Labelgrade Breakdown
Chocolate Fudge High Protein Bar, Chocolate Fudge scores a Labelgrade of B (78/100). 20g of protein and 0g of sugar for 230 calories earns an A+ for both protein density and sugar load. It grades B rather than A because it hits those numbers with a soy-and-whey protein isolate base and maltitol syrup, leaving ingredient quality at a middling C+ and fiber near zero (0.99g). A genuinely strong grab-and-go protein hit, not a whole-food snack.
Per 1 Bar: 230 cal · 20g protein · 0g sugar · 190mg sodium · 0.99g fiber.
🛒 Buy on Amazon →The short answer
Think! Chocolate Fudge High Protein Bar, Chocolate Fudge delivers 20g of protein and 230 calories per 1 Bar (USDA FDC 2666665). Per 100g that’s 33.3g of protein; per oz, 9.4g. The Labelgrade is B (78 / 100) — an A+ for protein density and an A+ for sugar (there is none), pulled down to a B by a heavily processed ingredient panel and almost no fiber.
Why this Labelgrade
On the two things a protein bar is bought for, this one delivers: 20g of protein puts it at the top of the category (33.3g per 100g, an A+), and at 0g of sugar it can’t be beaten on the sugar dimension. What keeps it out of the A range is how it gets there. The base is a soy-and-whey protein isolate blend — efficient but ultra-processed — and the sweetness comes from maltitol syrup, a sugar alcohol that reads as 0g sugar on the label but still carries digestible carbohydrate and upsets some stomachs. Fiber is near zero (0.99g), so unlike a whole-food bar it does nothing for satiety beyond the protein. The result is a strong, honest grab-and-go protein hit that’s a clear upgrade over a candy bar, but not a substitute for real food.
| Dimension | Grade | Score | Why |
|---|---|---|---|
| Protein density | A+ | 100 / 100 | 33.3g per 100g — capped at A+ by formula. Among the densest protein foods we’ve graded |
| Ingredient quality | C+ | 68 / 100 | Soy + whey protein isolate base, maltitol syrup (sugar alcohol), glycerin — effective but heavily processed |
| Saturated fat load | B- | 70 / 100 | 3g per serving (5.0g per 100g) — moderate |
| Sodium load | C+ | 66 / 100 | 190mg per serving (90mg per oz) — moderate |
| Sugar load | A+ | 100 / 100 | 0g of sugar — perfect |
| Fiber | D | 42 / 100 | 0.99g per serving — modest fiber contribution |
| Overall | B | 78 / 100 | Weighted blend: protein 23% · ingredients 21% · saturated fat 18% · sodium 15% · sugar 15% · fiber 8% |
How it compares
| Product | Protein per serving | Per 100 g | Per oz | Calories |
|---|---|---|---|---|
| Think! Chocolate Fudge High Protein Bar, Chocolate Fudge (this product) | 20g | 33.3g | 9.4g | 230 |
| Think! Brownie Crunch High Protein Bar, Brownie Crunch | 20g | 33.3g | 9.4g | 230 |
| Power Crunch Protein Energy Bar, Mocha Creme, Mocha Creme | 13g | 32.5g | 9.2g | 205 |
| Quest Chocolate Chip Cookie Dough Protein Bar, Chocolate Chip Cookie Dough | 21g | 35g | 9.9g | 200 |
| Plain cooked chicken breast (benchmark) | — | 31g | 8.8g | ~165 |
Whole-food equivalent
One 1 Bar of Think! Chocolate Fudge High Protein Bar, Chocolate Fudge (20g protein) equals roughly 65g of cooked chicken breast (about 2.3 oz). The advantage over plain chicken is convenience and shelf-stability; the trade-off depends on this product’s ingredient quality and sodium load (see the table above).
How this differs from other Think! products
Think! also makes Think! Brownie Crunch High Protein Bar, Brownie Crunch — that variant delivers 20g of protein per 1 Bar (33.3g per 100g). The difference reflects different fat levels, flavors, or formulations within the Think! lineup. Compare them side by side using our Think! brand page.
Scope
This page covers Think! Chocolate Fudge High Protein Bar, Chocolate Fudge (2.1 oz/60 g), UPC 753656701219, as represented in USDA Branded Foods FDC 2666665. Think! sells multiple variants in this product line — other sizes, flavors, or fat levels may have different macros and Labelgrade scores. Manufacturers periodically reformulate; always cross-reference the actual package label, especially if you have allergies or dietary restrictions.
Ingredients (from the USDA Branded Foods entry)
PROTEIN BLEND (SOY PROTEIN ISOLATE, WHEY PROTEIN ISOLATE, CALCIUM CASEINATE), MALTITOL SYRUP, VEGETABLE GLYCERIN, ALMOND BUTTER, WATER, COCOA BUTTER, CHOCOLATE, ALKALIZED COCOA, SUNFLOWER OIL, NATURAL FLAVOR, LECITHIN, SODIUM CASEINATE, MILK FAT, SALT.
Where to buy
Affiliate links — we may earn a commission at no extra cost to you. The Labelgrade score is independent of affiliate relationships. More.
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Quick Facts
Per serving · 1 Bar
See how this fits your day — protein calculator · macro calculator
Full nutrition facts
| Nutrient | Per Serving (1 Bar) |
|---|---|
| Calories | 230 |
| Protein | 20g |
| Total Fat | 8g |
| Saturated Fat | 3g |
| Trans Fat | 0g |
| Total Carbohydrates | 24g |
| Dietary Fiber | 0.99g |
| Total Sugars | 0g |
| Added Sugars | 0g |
| Sodium | 190mg |
| Cholesterol | 5.1mg |
| Calcium | 110mg |
| Iron | 1.9mg |
| Potassium | 150mg |
Chocolate Fudge High Protein Bar, Chocolate Fudge ingredients
PROTEIN BLEND (SOY PROTEIN ISOLATE, WHEY PROTEIN ISOLATE, CALCIUM CASEINATE), MALTITOL SYRUP, VEGETABLE GLYCERIN, ALMOND BUTTER, WATER, COCOA BUTTER, CHOCOLATE, ALKALIZED COCOA, SUNFLOWER OIL, NATURAL FLAVOR, LECITHIN, SODIUM CASEINATE, MILK FAT, SALT.
Ingredients as printed on the label. Labelgrade rates this list C+ (68/100) for ingredient quality — shorter lists with fewer additives, fillers, and sweeteners score higher. How we score ingredients.
Scope: This page applies specifically to Chocolate Fudge High Protein Bar, Chocolate Fudge (2.1 oz/60 g) · UPC 753656701219. Other sizes, flavors, or formulations may differ.
How this fits each diet
Each score is computed from the same USDA nutrition + ingredient data, against the published rules of each diet. They tell you "does this food fit this diet" — not whether the diet is right for you.
contains animal-derived ingredients
contains no listed meat or fish
no wheat, barley, rye, or malt detected in USDA ingredient list
Frequently Asked Questions
How much protein is in Think! Chocolate Fudge High Protein Bar, Chocolate Fudge?
20 grams of protein per 1 Bar (USDA FDC 2666665). That's 33.3g of protein per 100g of product, or about 9.4g per oz.
How many calories per serving?
230 calories per 1 Bar — that's 11.5 calories per gram of protein. (For reference: plain cooked chicken breast is ~5.3 cal/g protein; whey protein powder mixed with water is ~5 cal/g.)
What's in Think! Chocolate Fudge High Protein Bar, Chocolate Fudge?
The first ingredients listed are PROTEIN BLEND (SOY PROTEIN ISOLATE, WHEY PROTEIN ISOLATE, CALCIUM CASEINATE), MALTITOL SYRUP (plus 12 more). The full ingredient list is shown at the bottom of this page, sourced verbatim from USDA Branded Foods.
How much sodium per serving?
190mg per 1 Bar — about 8% of the FDA daily limit (2,300mg). Per oz that's 90mg.
Is Think! Chocolate Fudge High Protein Bar, Chocolate Fudge 'high in protein' under FDA rules?
Yes — 20g per serving is 40% of the FDA 50g Daily Value, above the 20% threshold required for the 'high in protein' claim.
Does Think! Chocolate Fudge High Protein Bar, Chocolate Fudge contain artificial sweeteners?
No artificial sweeteners like sucralose or aspartame. The 0g of sugar comes from maltitol syrup — a sugar alcohol — which is why the bar tastes sweet without registering as sugar. Maltitol is the trade-off behind the A+ sugar score: it can cause bloating or GI upset in sensitive people and, unlike fiber, still contributes some digestible carbohydrate.
When was this data last verified?
2026-06-19. We re-verify top-traffic pages monthly and update within 7 days when a manufacturer reformulates. The USDA FDC source ID for this product is 2666665.